News on Switch Media Products and Services, and Press Releases
CEO Christopher Stenhouse Talking Business with Alan Kohler
Switch Media CEO Christopher Stenhouse talks with Alan Kohler on Qantas Talking Business. Qantas Talking Business is an Inflight Entertainment radio program, hosted by Alan Kohler. Each month business leaders, entrepreneurs and innovators are interviewed about theirexpertise, business, and careers. Click the following link and select no.10 on iTunes to listen: Christopher Stenhouse […]
Further Monetising Content Through an Omni-Platform Approach
Leading up to Switch Media’s presence at the SMPTE Conference in Sydney on 18 – 21 JULY 2017, CEO Christopher Stenhouse shared his views and expertise around the adaptation required for the effective monetisation in OTT. READ PRESS RELEASE BELOW (source: Further Monetising Content Through an Omni-Platform Approach, Posted by Phil Sandberg on July 19, 2017). Video content creators and […]
Global Ad Industry Urged To Adapt TVCs For Streaming Or Lose Millions
Luke Durham, CTO of Switch Media shares his insights on TVC adaption for online streaming. READ PRESS RELEASE BELOW. Source: Global Ad Industry Urged To Adapt TVCs For Streaming Or Lose Millions, B&T, 29 JUNE, 2017 Advertising creatives must produce TVCs specifically for the burgeoning content streaming audiences around the world to deliver maximum return on investment, according to […]