Free white paper on Linear Ad Insertion

This paper provides insights into the various approaches to ad insertion for Linear TV, including the advantages and issues related to each. It begins with a discussion of existing techniques used in traditional linear delivery and then discusses options for OTT delivery.


  • Linear ad avail signalling (SCTE 35)
  • Issues for OTT usage of SCTE 35
  • Traditional cable/IPTV/satellite linear
  • Linear Addressable
  • Linear Addressable for OTT SSAI
  • Zoned Linear Addressable for OTT SSAI
  • Remote Period ad insertion (DASH/ATSC3)

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