Further Monetising Content Through an Omni-Platform Approach

Leading up to Switch Media’s presence at the SMPTE Conference in Sydney on 18 – 21 JULY 2017, CEO Christopher Stenhouse shared his views and expertise around the adaptation required for the effective monetisation in OTT.

READ PRESS RELEASE BELOW (source: Further Monetising Content Through an Omni-Platform Approach, Posted by Phil Sandberg on July 19, 2017).

Video content creators and broadcasters need to rethink their over-the-top (OTT) streaming strategy and the technologies they use to attract and successfully monetise audiences, according to a leader in streaming technology.

At the start of SMPTE17, CEO of Switch Media Christopher Stenhouse said while OTT streaming has exploded in recent years, many existing players will fall by the way-side unless they adapt to the rapid changes in technology and audience behaviours.

“It is no longer good enough to create apps that only show content on one or both of the mobile device platforms and TV,” Mr Stenhouse said. “Today’s audiences want to be able to view content on any device, anywhere and at any time, seamlessly and without interruption.

“Content should be delivered in a high-quality format not only for mobile devices, but also for platforms such as Chromecast, PlayStation, Xbox, Smart TVs and the various IPTV streaming devices such as Telstra TV. What’s more, content owners and broadcasters must accept that if viewers can avoid advertising, they will, particularly if there is a time lag or buffering.

“Yet many are failing to adopt solutions that not only address ad-blocking technology but also improves the ad experience for viewers through seamless and targeted ad insertion in the delivery of content to the multitude of platforms Australian audiences have embraced.”

As an OTT service provider, Switch Media developed and delivered Foxtel Now.

Mr Stenhouse said the recent rollout of the new streaming service is one example of a major broadcaster adapting to the changes in technology and consumer behaviours around media consumption.

“In the initial stages of development Foxtel acknowledged the changing dynamics of how people are consuming media. This resulted in the product being rolled out across multiple platforms including PCs, Macs, iOS and Android mobiles and tablets, and the fast-growing Chromecast and Telstra TV platforms at launch.

“It has also only last week been made available on PlayStation, and in the near future will be further enhanced to be readily available on even more devices including Xbox and select Smart TVs.

“The omni-platform approach enables Foxtel to grow their audience significant and through Switch Media’s server-side ad insertion technology, AdEase, they will be able to better monetise their content and deliver better outcomes for advertisers.”

Key points:

  • Many current industry players will fall by the way-side unless they adapt to the rapid changes in technology and audience behaviours.
  • The industry must accept that if viewers can avoid advertising, they will, particularly if there is a time lag or buffering.
  • An omni-platform approach enables broadcasters to grow their audience significantly and through Switch Media’s server-side ad insertion technology, AdEase, they will be able to better monetise their content and deliver better outcomes for advertisers.

Switch Media is showcasing its OTT solutions – including AdEase, Switch Live2VOD and MediaManager – at SMPTE 2017 at the International Convention Centre, Sydney on booth G-40.

At 5.30pm tonight (19/07/2017), Switch Media will host a presentation by Foxtel’s Director of Product, Michael Ivanchenko, Mr Stenhouse, Switch Media’s Lead Solutions Architect for Foxtel Karthik Sivaram and Switch Media’s AdEase expert, Tim Armstrong. This presentation will discuss the technology approach, challenges and key learning’s for the development of Foxtel Now, as well as insights around server-side ad insertion technology to support enhanced user experience and revenue optimisation.

Visitors to SMPTE can scan their conference pass at the Switch Media stand for the chance to WIN a 12-month full subscription to Foxtel Now.

Switch Media SMPTE Foxtel Now 12-Month Subscription Sweepstakes Terms and Conditions


1. Eligibility: Sweepstakes (the “Sweepstakes”) is open only to those who sign up at the online sweepstakes page and who are over 18 years old as of the date of entry. Employees of Switch Media (the “Sponsor”) their respective affiliates, subsidiaries, advertising and promotion agencies, suppliers and their immediate family members and/or those living in the same household of each are not eligible to participate in the Sweepstakes. The Sweepstakes is subject to all applicable federal, state and local laws and regulations. Void where prohibited.

2. Agreement to Rules: By participating, you agree to be fully unconditionally bound by these Rules, and you represent and warrant that you meet the eligibility requirements set forth herein. In addition, you agree to accept the decisions of Switch Media, as final and binding as it relates to the content. The Sweepstakes is subject to all applicable federal, state and local laws.

3. Sweepstakes Period: Entries will be accepted starting from Tuesday 18 July 2017 10.00am and ending Friday 21 July 2017 1.59pm EST. All online entries must be received by Friday 21 July 2017 1.59pm EST.
4. How to Enter: The Sweepstakes must be entered via scan of the entrants SMPTE 2017 show pass. The entry must fulfil all sweepstakes requirements, as specified, to be eligible to win a prize. Entries that are not complete or do not adhere to the rules or specifications may be disqualified at the sole discretion of Switch Media. You may enter only once and you must fill in the information requested. You may not enter more times than indicated by using multiple email addresses, identities or devices in an attempt to circumvent the rules. If you use fraudulent methods or otherwise attempt to circumvent the rules your submission may be removed from eligibility at the sole discretion of Switch Media.

5. Prize and collection: Winner will receive 1 x 12 month subscription for a full Foxtel Now package to the value of $104 per month or $1248 for the full 12 months. Actual/appraised value may differ at time of prize award. The prize will be distributed by Foxtel on receival of the winner’s name and details from Switch Media. Following expiration of the full Foxtel Now package 12-month subscription, the winners account will become charged at the RRP, and the winner will have the option to change their package or discontinue the use of the service.

The specifics of the prize shall be solely determined by the Sponsor. No cash or other prize substitution permitted except at Sponsor’s discretion. The prize is non-transferable. Any and all prize related expenses, including without limitation any and all federal, state, and/or local taxes shall be the sole responsibility of the winner. No substitution of prize or transfer/assignment of prize to others or request for the cash equivalent by winners is permitted. Acceptance of prize constitutes permission for Switch Media to use winner’s name, likeness, and entry for purposes of advertising and trade without further compensation, unless prohibited by law.

6. Odds: The odds of winning depend on the number of eligible entries received.

7. Winner selection and notification: Winners of the Sweepstakes will be selected in a random drawing under the supervision of the Sponsor on Friday 21 July 2017 2.00pm EST. Winners will be notified via phone and/or email using the contact details provided at entry within 1 week of the sweepstakes draw. Switch Media shall have no liability for a winner’s failure to receive notices due to winners’ spam, junk e-mail or other security settings or for winners’ provision of incorrect or otherwise non-functioning contact information. If the selected winner cannot be contacted after several attempts of contact or fail to claim the prize within a two week period from the draw date, they become ineligible, the prize may be forfeited and an alternate winner selected. The receipt by winner of the prize offered in this Sweepstakes is conditioned upon compliance with any and all federal and state laws and regulations. ANY VIOLATION OF THESE OFFICIAL RULES BY ANY WINNER (AT SPONSOR’S SOLE DISCRETION) WILL RESULT IN SUCH WINNER’S DISQUALIFICATION AS WINNER OF THE SWEEPSTAKES AND ALL PRIVILEGES AS WINNER WILL BE IMMEDIATELY TERMINATED.

8. Rights Granted by you: By entering this content you understand that Switch Media anyone acting on behalf of Switch Media, or its respective licensees, successors and assigns will have the right, where permitted by law, without any further notice, review or consent to print, publish, broadcast, distribute, and use, worldwide in any media now known or hereafter in perpetuity and throughout the World, your entry, including, without limitation, the entry and winner’s name, portrait, picture, voice, likeness, image or statements about the Sweepstakes, and biographical information as news, publicity or information and for trade, advertising, public relations and promotional purposes without any further compensation.

9. Terms: Switch Media reserves the right, in its sole discretion to cancel, terminate, modify or suspend the Sweepstakes should (in its sole discretion) a virus, bugs, non-authorized human intervention, fraud or other causes beyond its control corrupt or affect the administration, security, fairness or proper conduct of the Sweepstakes. In such case, Switch Media may select the recipients from all eligible entries received prior to and/or after (if appropriate) the action taken by Switch Media. Switch Media reserves the right at its sole discretion to disqualify any individual who tampers or attempts to tamper with the entry process or the operation of the Sweepstakes or website or violates these Terms & Conditions.

Switch Media has the right, in its sole discretion, to maintain the integrity of the Sweepstakes, to void votes for any reason, including, but not limited to; multiple entries from the same user from different IP addresses; multiple entries from the same computer in excess of that allowed by sweepstakes rules; or the use of bots, macros or scripts or other technical means for entering.
Any attempt by an entrant to deliberately damage any web site or undermine the legitimate operation of the sweepstakes may be a violation of criminal and civil laws and should such an attempt be made, Switch Media reserves the right to seek damages from any such person to the fullest extent permitted by law.

By entering the Sweepstakes you agree to receive email newsletters periodically from Switch Media. You can opt-out of receiving this communication at any time by clicking the unsubscribe link in the newsletter.

10. Limitation of Liability: By entering you agree to release and hold harmless Switch Media and its subsidiaries, affiliates, advertising and promotion agencies, partners, representatives, agents, successors, assigns, employees, officers and directors from any liability, illness, injury, death, loss, litigation, claim or damage that may occur, directly or indirectly, whether caused by negligence or not, from (i) such entrant’s participation in the sweepstakes and/or his/her acceptance, possession, use, or misuse of any prize or any portion thereof, (ii) technical failures of any kind, including but not limited to the malfunctioning of any computer, cable, network, hardware or software; (iii) the unavailability or inaccessibility of any transmissions or telephone or Internet service; (iv) unauthorized human intervention in any part of the entry process or the Promotion; (v) electronic or human error which may occur in the administration of the Promotion or the processing of entries.

11. Disputes: THIS SWEEPSTAKES IS GOVERNED BY THE LAWS OF United States of America AND Nevada, WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. As a condition of participating in this Sweepstakes, participant agrees that any and all disputes which cannot be resolved between the parties, and causes of action arising out of or connected with this Sweepstakes, shall be resolved individually, without resort to any form of class action, exclusively before a court located in Nevada having jurisdiction. Further, in any such dispute, under no circumstances will participant be permitted to obtain awards for, and hereby waives all rights to claim punitive, incidental, or consequential damages, including reasonable attorneys’ fees, other than participant’s actual out-of-pocket expenses (i.e. costs associated with entering this Sweepstakes), and participant further waives all rights to have damages multiplied or increased.

12. Privacy Policy: Information submitted with an entry is subject to the Privacy Policy stated on the Switch Media Web Site. The Switch Media Privacy Policy can be viewed at www.switch.tv/privacy-policy.

13. Winners List: To obtain a copy of the winner’s name or a copy of these Official Rules, mail your request along with a stamped, self-addressed envelope to: Switch Media, Suite 121, Jones Bay Wharf, 26-32 Pirrama Rd, Pyrmont, Sydney, NSW, Australia. Requests must be received no later than 29 April 2016 PST.

14. Sponsor: The Sponsor of the Sweepstakes is Switch Media, Suite 121, Jones Bay Wharf, 26-32 Pirrama Rd, Pyrmont, Sydney, NSW, Australia.

Switch Media to exhibit a SMPTE 2017