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Switch Media – Proud service provider for the just launched Foxtel Kids app

foxtelkids3

As Foxtel’s end-to-end OTT service provider, Switch Media is excited to have assisted Foxtel with the delivery of the dynamic new Foxtel Kids app that provides a safe space for children to enjoy the amazing kids content available on Foxtel, ad-free and anytime.

Available for free to Foxtel, Foxtel Play and Foxtel from Telstra customers, this smart new app has been built with parents concerns in mind including regulating screen time, managing what their kids watch and limiting data use.

It can be used across smartphone or tablet, and enables the download of content to watch offline. With a child-friendly interface that is clean, fresh and very easy to navigate, Switch Media is thrilled to have assisted Foxtel to deliver the Foxtel Kids app in time for the holidays.

Deanne Weir, Foxtel’s Managing Director of Content Aggregation and Wholesale, said, “We’re delighted to bring our new Foxtel Kids app to Australian kids and families. After taking on board some great customer feedback coupled with our own research, we’ve designed what we think is the best app to keep kids entertained and parents informed; and, with the Christmas holidays just a few weeks away, it couldn’t come at a better time.”

 

PRESS RELEASE: Hands on: Foxtel Kids app – Adam Turner, Sydney Morning Herald, 20 December 2016.

Hands on: Foxtel Kids app

As Presto closes up shop, Foxtel is working to make its streaming options more family-friendly.

Something always had to give in Australia’s crowded streaming video market, with Foxtel preparing to pull the plug on Presto in January after buying out joint-owner Seven West Media. The pay TV giant is trying to entice Presto subscribers across to the Foxtel Play online subscription service by dropping Foxtel Play prices, offering discounts and upgrading to high-definition streaming via the Telstra TV set-top box.

The new Foxtel Kids app makes it easy to manage the way children watch video on your handheld gadgets.foxtel-kids-app

At the same time Foxtel has also taken the wraps off its new Foxtel Kids app which, like Foxtel Go, is a streaming mobile app available for free to customers with a home Foxtel subscription – only letting you watch content from the kid-friendly channels in your Foxtel package.

What’s is particularly interesting is that Foxtel Kids also works if you’re a Foxtel Play subscriber, with kids channels to be included in the new Foxtel Play entry-level packages. You can even download the app and watch a few episodes for free even if you don’t have a Foxtel account, just press Skip at the login screen.

If there are children in your life then you’ve probably been confronted by the fact that within most streaming video apps the children’s content is only a few clicks away from the likes of DaredevilGame of Thrones and The Walking Dead – which aren’t exactly kid-friendly. Foxtel Kids is similar to Netflix’s kid-friendly interface, except that Foxtel’s offering is a standalone app to make it easier to manage your children’s viewing habits.

Available for iOS and Android, the Foxtel Kids app lets you register up to five devices and watch video on two at once – separate to the usage limits on the Foxtel Go apps, so the big people and little people in your home can use different apps to watch different Foxtel content simultaneously. Unlike Foxtel Go, Foxtel Kids doesn’t offer desktop browser access – it’s only for mobile gadgets.

Foxtel Kids only supports catch up video on demand, you don’t get streaming simulcasts of live channels. You can only watch video on standard-definition but that’s unlikely to bother children, especially if they’re watching animation on a small screen.

The app has a slick child-friendly interface which is easy to navigate even if you can’t read. You have access to a wide range of Foxtel content including shows from Nickelodeon, Nick Jr., Disney Channel, Disney Junior, Disney XD, CBeebies, Discovery Kids, Cartoon Network and Boomerang.

The amount of content at your disposal varies widely – some shows like Pepper Pig and Marvel’s Avengers Assemble only have the last few episodes, while others like Star Wars Rebels have the entire back catalogue from the series premiere right up to the most recent episode screened on Foxtel (which seems to be one episode behind the US). Strangely the app doesn’t stick to the standard episode numbering system, with the first episode of Rebels season two described as S2E16 rather than S2E01 – which I guess is intended to make things less complicated for children.

The app lets you choose between three user interfaces – one aimed at pre-schoolers, a second aimed at older children who are looking for slightly more mature content and a third designed to cater for both. To help ensure it’s child-friendly the app doesn’t screen advertisements or promos, not even for other Foxtel content. You can even set a timer with a cute animation to tell kids that they’ve used up their screen time, with a three-minute grace period if they’re almost at the end of an episode.

Parental controls – locked with a PIN – let you block channels as well as limit content according to ratings, such as blocking PG content to only allow G. There’s also the option to disable 3G/4G mobile broadband access so streaming only runs over Wi-Fi, with the data unmetered if you’re at home and Foxtel Broadband is your internet service provider.

Considering that it’s free for subscribers, Foxtel obviously isn’t aiming to make money directly from Foxtel Kids. Instead, like Foxtel Go, it’s designed to make a Foxtel subscription more attractive so you’re less likely to abandon it in favour of competitors like Netflix, which also has a wealth of children’s content. Other kid-friendly options include the free ABC iView kids app.

The other key attraction of Foxtel Kids is offline access, which is great for parents who use their smartphone or tablet to entertain their kids while they’re out and about but don’t want to chew through their mobile data allowance. It’s also handy when you’re getting on a flight.

Netflix also recently added offline access, although the rules regarding downloads are quite convoluted. Meanwhile Foxtel Kids offers a 31-day download window after which you needed to download those episodes again, assuming they’re still available as content will change regularly. Unlike some Netflix offline content, Foxtel Kids doesn’t offer the ability to “renew” offline content without actually downloading it again.

All up Foxtel Kids is a respectable effort as the pay TV giant jostles for position in the Netflix age. If you’re on the verge of abandoning Foxtel then the new app alone probably isn’t enough to change your mind, but it’s still a welcome addition to the Foxtel ecosystem.

Switch Media solution delivers enhanced viewing for Foxtel pay TV subscribers

IT WIRE, 02 AUGUST 2016

Sydney-based tech company Switch Media has done a deal with Foxtel which it says will give the pay TV broadcaster’s subscribers a more streamlined viewing experience, particularly on smartphones and tablets.switch-media_foxtel


The deal sees the introduction of Switch Media’s Australian-developed AdEase server-side ad insertion technology by Foxtel to replace its client-side solution.

Christopher Stenhouse, chief executive of Switch Media, said the rollout of AdEase now meant that Switch was delivering a “full over the top (OTT) solution” for Foxtel.

“Switch worked with Foxtel to build and maintain their revolutionary Foxtel Go app which enables subscribers to take their pay-tv viewing with them as part of their subscription,” Stenhouse said.

“We also worked with them to develop Foxtel Play to deliver TV channels directly to IP connected devices to meet the expanding demand for internet connected content viewing.”

According to Stenhouse, the switch to AdEase was the logical step to further enhance Foxtel’s services. “With its capacity to create a seamless viewing experience between advertisement and programming play out, AdEase allows Foxtel to continue providing the high Foxtel GO devices shotquality viewing experience the public has come to expect from their home TVs.

“As a CMS platform-agnostic solution, it plugs into and works with any existing systems and workflows in place, meaning content does not need to be re-ingested.

“AdEase can take existing video streams, detect the ad breaks, and stitch ads into the stream.”

Foxtel is now using Switch’s full suite of products for their end-to-end OTT delivery including Media Manager, MasterApp, AdEase, Switch Live and Live2VOD.

Foxtel’s director of product, Michael Ivanchenko said Foxtel has a long-standing relationship with Switch Media “from development of the multi-award winning app for our online coverage of the London 2012 Summer Olympic Games, to the build and ongoing support for other Foxtel services”.

“AdEase is yet another innovation from Switch that helps us to deliver a world class viewing experience to our subscribers.”

Link to IT Wire news article (02/08/16): Switch Media solution delivers enhanced viewing for Foxtel pay TV subscribers

Foxtel Switches To Switch Media’s AdEase

B&T MAGAZINE, 01 AUGUST 2016

Foxtel subscribers are set to enjoy a more streamlined experience with the introduction of Switch Media’s AdEase technology.AdEase-Foxtel-GO-devices-shot_450x367px

This week Foxtel introduced server-side ad insertion to replace its client-side solution which will provide a more seamless viewing experience on smartphones and tablets. Christopher Stenhouse, CEO of Switch Media, said the roll out of AdEase now meant that Switch was delivering a full over the top (OTT) solution for Foxtel.

“Switch worked with Foxtel to build and maintain their revolutionary Foxtel Go app which enables subscribers to take their pay-tv viewing with them as part of their subscription. We also worked with them to develop Foxtel Play to deliver TV channels directly to IP connected devices to meet the expanding demand for internet connected content viewing,” Stenhouse said.

“The switch to AdEase was the logical step to further enhance Foxtel’s services. With its capacity to create a seamless viewing experience between advertisement and programming play out, AdEase allows Foxtel to continue providing the high quality viewing experience the public has come to expect from their home TV’s.

“As a CMS platform-agnostic solution, it plugs into and works with any existing systems and workflows in place, meaning content does not need to be re-ingested. AdEase can take existing video streams, detect the ad breaks, and stitch ads into the stream.”

Foxtel is now using Switch’s full suite of products for their end-to-end OTT delivery including Media Manager, MasterApp, AdEase, Switch Live and Live2VOD.

The technical advantages of AdEase include:

  • Dynamic Server-Side ad insertion for VOD, linear and live video content
  • Enables pre, mid and post roll ad insertion
  • Platform agnostic, so no media re-ingest required
  • Advanced anti-ad blocking capabilities
  • More accurate audience targeting capabilities
  • Zero buffering
  • Continuous TV-like experience
  • Ad detection and replacement capabilities

Foxtel’s director of product, Michael Ivanchenko, added: “Foxtel has a long-standing relationship with Switch Media from development of the multi-award winning app for our online coverage of the London 2012 Summer Olympic Games, to the build and ongoing support for other Foxtel services. AdEase is yet another innovation from Switch that helps us to deliver a world class viewing experience to our subscribers.”

Since its launch of AdEase at the National Association of Broadcasters show in Las Vegas earlier this year, Switch Media has had high levels of interest in the product globally with various business and partnerships now underway following the event.

 

Link to B&T Magazine news article (01/08/16): Foxtel Switches To Switch Media’s AdEase