Switch Media COO speaks with ABC News around Australia’s viewing habits
Switch Media COO, Mark Wilson is interviewed by Michael Rowland and Virginia Trioli on ABC News Breakfast around the streaming habits of Australians, sharing insights derived from research commissioned exclusively by Switch Media. Findings reveal that Netflix, ABC iView and SBS On Demand are Australia’s dominant streaming players, with over half the population utilising the three services. Watch for more insights on how on-demand streaming services are changing viewing habits, including where, when and on what devices Australian’s are consuming content.